Semalt SEO Essentials Or How To Never Stop Learning About SEO
Learning something new every day about how a website works, especially in SEO, is nothing new. Every day, you have to research how new techniques, new methods work if you really want to improve your SEO. It's a constantly evolving discipline. So the question we could start this article with could be: are you taking care of your SEO training to ensure future success?
Here are a few things you might want to consider as a starting point for continuing your training as an SEO. Some of these may have more to do with UX or developer functions, but the future belongs to those who are best at adapting to problems or needs. Remember, it's not just SEO techniques that are constantly evolving. The tools to make a good SEO are also constantly improved.
To this end, we present here the DSD tool, an all-in-one tool that is full of multiple features about which you will not run out of praise. If you're still struggling to perfect your SEO strategy or collect the best data to succeed, you've just discovered the SEO tool you need.
To tell you more about the tool, let's continue with the first point of today's topic.
With the rise of tablets and smartphones, it is essential that for your future web projects or those you need to work on, you take into account the SEO that you will implement on mobile devices. Responsive design means that the design is adapted to different screen sizes... with one type of website.
Maybe you think that as an SEO novice, this is not your thing, but something that designers and front-end developers should be responsible for. But it's not like that. If you need to optimize web code, you'll need to get involved. It's not easy to get optimal results, and that's why you'll need to learn new techniques to implement your SEO alongside the development team to prevent it from being affected.
This is an opportunity to inform search engine spiders where they can find the information you provide. This is a great way to ensure that search engines understand what we are suggesting they collect on our website as well as how that content relates to our website.
Performing structured markup on your content will not only result in better content, but will also positively affect your SERPs.
For example, it's important to include visible elements in search results such as a business's hours of operation, phone number, etc. All this provides relevant information not only for the search engines themselves but also for the end-users who will better visualize your website.
On the other hand, the structured markup of your content should not give you many headaches. That's why you should consider including it in your next redesign. A good starting point is Web Schema, but the truth is that any language is valid for tagging your content.
The user experience
If you haven't invested in usability testing yet, it will be well worth it. Usability testing can open your eyes to "problems" that you may have in front of you but are still not aware of. This type of testing can help you not only improve your website's navigation, but also target your content, internal structure and so on.
At the very least, it will give you a clear picture of how your audience interacts with your website: both your customers and your users. Many times, you can assume that your users move through the different sections of your website in this way. With a usability test, you'll get a real-world look at what's happening on your site.
Furthermore, if you adopt an SEO tool such as the SEO Personal Dashboard, you are guaranteed to have all the useful information related to your site in real-time.
Details as simple as the words you use on your buttons can have a big impact on clicks and actions on your website. Colours, button sizes, etc. All of these affects in some way or another.
So we just went through 4 important elements of SEO that only reminded us why we should always keep learning about SEO and always adopt the latest SEO tools such as the SEO Personal Dashboard.
Now, here are the 4 SEO myths you need to banish.
Banish these 4 SEO Myths
The discipline of search engine rankings is one of the great mysteries of online marketing. Very few know for sure what works and how to achieve it. We cannot say that it is a science as such, but it includes that SEO encompasses a whole series of theories that must be tested and see if they can provide us with the results we are looking for.
Despite this, the positioning of a website is not something that depends solely on our actions. Without forgetting the great importance of SEO tools such as the DSD tool, search engines are the other big players in this story. After all, they have the final say, or rather the final algorithm.
Here are 4 SEO myths that you may have always taken as true.
Your PageRank is not everything
Your PageRank does not play a vital role in your search engine rankings. This term is determined by a large number of factors that specify the order in search engine rankings (in this case, Google). Your position in the SERPs does not depend solely on this number.
Banish the myth: Ignore your PageRank (or at least value with care), it doesn't matter as much as you think. Use a tool like the DSD (to check page authority) to evaluate your success. The results you get will be much closer to reality.
Doing SEO for a website requires a very technical process
If you still have the idea that an SEO is a person who is engrossed in HTML code all day, get that idea out of your head. More and more, SEO has to work hand in hand with other departments or sections of the company, as their job involves much more than optimizing web source code.
SEO can try to make the search engines' job easier or go to great lengths to create a site that is easily indexed. However, SEO in many cases will also be in charge of content creation. A good SEO is one that knows what product you have and how to present it in the most appropriate way for the rest of the industry or professional sector.
Banish the myth: An SEO is not a technician who only intervenes in the code, but is part of the marketing team of the company.
SEO is a one-time implementation
You can often read in articles how there are bloggers who have achieved fast rankings despite the fact that they have not continuously done excellent optimizations on their website. There is no reason to believe everything we read and even less if there is no evidence.
Banish the myth: SEO is an ongoing process that requires hard work and will not always provide immediate results. So you shouldn't worry about following a long SEO process: just do what you need to do and the result will certainly follow.
Buying paid links is the best way to reach the top
This is perhaps one of the most unrealistic myths and even at Semalt, we have seen how some reputable SEOs have experienced this failure. You can buy backlinks anywhere, and very cheaply at that. In fact, you can even find software like Xrumer that automates the process and provides you with a large number of backlinks in just a few hours. And does it work? Well, yes. Sure, you go up a few positions in the SERPs... but you risk being penalized because it's easily detectable.
Most of these links come from forums, forum profiles, blog comments, etc. Google's latest updates (to focus solely on one search engine) were created specifically to prevent sites from artificially entering the SERPs.
Banish the myth: Buying backlinks is not a decisive factor in SEO and is very dangerous given Google's severe penalties. You must therefore be very careful and comply with the standards accepted by Google lest you be penalized.
Through our article today, we have just shed light on the key to SEO. In addition, we have shared with you 4 SEO myths to banish absolutely from your habits. Indeed, the content of this article allows us to understand that when it comes to SEO, we can never finish learning since the field is changing every day.
So, if you dream of succeeding in your SEO and especially of taking into account all the data related to your site, we invite you to use the best SEO tools: the SEO Personal Dashboard. It is an all-in-one SEO tool that will help you accomplish your most complex SEO tasks to reach the top of Google. In addition, we invite you to join the Semalt Partner Program to easily make money on the internet with the DSD tool.
Do you have any suggestions or questions about today's article? Feel free to leave us a comment or contact us directly.